People can now access racy images of actress-model Kelly Brook by scanning a 2-D QR bar code on every can of Pepsi Max.
The beverages giant is the first brand to launch the Quick Response (QR) technology — a new kind of two dimensional barcode from Japan, which lets access to Kelly’s images from their mobile phones — allowing Pepsi MAX lovers to link directly to the Internet from their phones.
“As the public becomes more familiar with the codes, we will be looking to create further opportunities for utilizing them in talking to our consumers,” Pepsi Max stated recently. Its obviously the company’s idea to “give consumers.”
“QR technology really is the future - it’s a great way of getting games, comedy, images and virals from Pepsi Max on your mobile - any time anywhere,” said Brook, 29. “I had great fun on the set of this shoot - it’s a new look for me and quite a departure from my normal classic retro style.” something back - to engage and excite - its “I really loved some of these crazy futuristic outfits though - and wanted to take them home!” she added.
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